The newest of the oral care collections from Colgate is Colgate Zero, which includes products for adults and kids with a focus on formulas that avoid artificial ingredients. As ingredient-conscious consumers clean up the products they use daily, they are turning to solutions that avoid certain ingredients. While the toothpastes in the collection have no artificial flavors, sweeteners, preservatives or colors, the mouthwashes boast 0% artificial flavors, sweeteners or dyes.
In the product portfolio, there's the Colgate Zero Peppermint Toothpaste with a micro-foaming formula and a 100% natural flavor—that's also available in a spearmint variety—and different toothpaste products for kids of different ages. While the Colgate Zero Toothpaste for Kids 3-24 Months has a baby-friendly fruit flavor and a formula that's safe if swallowed, the Colgate Zero Toothpaste for Kids 2-6 Years boasts a strawberry-flavored fluoride formula.
Image Credit: Colgate
What's Driving This Trend
- Ingredient-conscious Oral Care
- Opportunity for oral care brands to cater to consumers who are actively seeking products without artificial ingredients.
- Clean Label Toothpastes
- Growing demand for toothpaste options that are free from artificial flavors, sweeteners, preservatives, and colors.
- Kid-friendly Natural Oral Care
- Market potential for oral care products specifically designed for children that feature natural and safe ingredients.
Who This Affects Most
- Oral Care Products
- Oral care brands can capitalize on the growing demand for oral care products with clean label formulations.
- Health and Wellness
- Opportunity for the health and wellness industry to incorporate natural and ingredient-conscious oral care products into their product offerings.
- Childcare Products
- Childcare brands can expand their offerings by introducing natural and kid-friendly oral care products.
