The newest of the oral care collections from Colgate is Colgate Zero, which includes products for adults and kids with a focus on formulas that avoid artificial ingredients. As ingredient-conscious consumers clean up the products they use daily, they are turning to solutions that avoid certain ingredients. While the toothpastes in the collection have no artificial flavors, sweeteners, preservatives or colors, the mouthwashes boast 0% artificial flavors, sweeteners or dyes.
In the product portfolio, there's the Colgate Zero Peppermint Toothpaste with a micro-foaming formula and a 100% natural flavor—that's also available in a spearmint variety—and different toothpaste products for kids of different ages. While the Colgate Zero Toothpaste for Kids 3-24 Months has a baby-friendly fruit flavor and a formula that's safe if swallowed, the Colgate Zero Toothpaste for Kids 2-6 Years boasts a strawberry-flavored fluoride formula.
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