HEXBUG's Collectible JUNKBOTS Come in Trash Can-Shaped Packaging
Laura McQuarrie — February 20, 2020 — Life-Stages
References: hexbug & prnewswire
At the New York Toy Fair, HEXBUG is unveiling JUNKBOTS as a new range of collectibles for kids inspired by junk robots. In all, there are 36 characters to collect, each of which comes in a plastic package that's shaped like a trash can. To mimic the experience of assembling a robot from disparate parts, the toys appear like a bunch of random scrap parts initially and they have a universal socket system that allows their parts to be snapped together. To help with the assembly process, HEXBUG includes blueprint guides to putting together a working bot.
As well as sharing a fun unboxing experience that involves toys that must be thoughtfully put together before play, JUNKBOTS come to life with vibrations, lights and movements.
As well as sharing a fun unboxing experience that involves toys that must be thoughtfully put together before play, JUNKBOTS come to life with vibrations, lights and movements.
Trend Themes
1. Collectible Junk Robots - Opportunity for toy manufacturers to create collectible junk robots that require assembly and provide a unique unboxing experience.
2. Trash Can Packaging - Opportunity for packaging companies to design innovative packaging shaped like trash cans, enhancing the overall toy experience.
3. Universal Socket System - Opportunity for manufacturers to develop a universal socket system that allows toys to be easily assembled using interchangeable parts.
Industry Implications
1. Toy Manufacturing - Manufacturers in the toy industry can capitalize on the trend of collectible junk robots by creating innovative and interactive toys that require assembly.
2. Packaging - Packaging companies can explore the opportunity to design unique packaging solutions, such as trash can-shaped packages, to enhance the unboxing experience.
3. Manufacturing - Manufacturing companies can develop and implement a universal socket system that allows for easy assembly of toys using interchangeable parts, providing convenience and flexibility.
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