Playmobil's EverDreamerz Immerse Kids in Friendship & Adventure
Laura McQuarrie — February 14, 2020 — Life-Stages
References: skinnydipped & foodbusinessnews.net
Playmobil is introducing a collectible toy range for kids ages seven and up called EverDreamerz, which introduces five teenage girl characters who are best friends. Together, the characters discover a magical amulet that elts them visit their own dream worlds. In the first series, kids will be introduced to Rosalee’s colourful Candy World. Kids will be able to engage with each dream world with collectible cards, bracelets, beads, charms, accessories, stickers and sticker books.
As well as being able to collect the five main figurines, kids will find other characters from the stories, including ultra-rare toys.
After the March 2020 launch of the first EverDreamerz series, kids can look forward to the second series later in the year, which is based on Edwina’s Comic City, where everything can be drawn and erased.
As well as being able to collect the five main figurines, kids will find other characters from the stories, including ultra-rare toys.
After the March 2020 launch of the first EverDreamerz series, kids can look forward to the second series later in the year, which is based on Edwina’s Comic City, where everything can be drawn and erased.
Trend Themes
1. Collectible Toy Range - The introduction of Playmobil's EverDreamerz collectible toy range presents an opportunity for companies to create their own unique collectible toy series.
2. Interactive Dream Worlds - The engagement of kids with each dream world through collectible cards, bracelets, beads, charms, accessories, stickers, and sticker books indicates a potential for interactive storytelling experiences.
3. Expansion of Storyline - The launch of additional series, such as Edwina’s Comic City, shows the potential for expanding and evolving the EverDreamerz storyline into new imaginative worlds.
Industry Implications
1. Toy Manufacturing - The introduction of EverDreamerz opens up possibilities for toy manufacturers to create their own unique collectible toy ranges with engaging storylines.
2. Entertainment Merchandising - The inclusion of various merchandise like bracelets, beads, and stickers offers opportunities for companies to capitalize on the popularity of characters and expand into branded merchandise.
3. Digital Storytelling - The concept of interactive dream worlds presents an opportunity for digital content creators to develop interactive storytelling experiences that provide an immersive and engaging experience for children.
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