Customizable Mix-and-Match Toys

Funko's Snapsies Lets Kids Snap Together Their Own Creations

Funko's Snapsies are toys that help kids to assemble their very own custom characters with patent-pending snap-and-match technology. Although there are tons of collectible toys on the market, this new line introduces next-level possibilities for personalization and creativity. With Snapsies, kids will be able to customize the way they play with characters like Jett the rockstar unicorn, the super-athletic mountain goat Billie and Boe, the baker hedgehog.

Alongside this new line of toys, Funko is introducing touchscreen display retail machines that share animated video shorts and dispense toy-filled capsules.

While Funko is known for its fun range of pop culture collectibles, Snapsies marks the company's first foray into the toy category.

Image Credit: Funko

Customizable Toys
The toy industry can capitalize on the trend of customizable toys using snap-and-match technology to introduce next-level possibilities for personalization and creativity.
Interactive Retail Machines
The retail industry can innovate and disrupt traditional brick-and-mortar stores by introducing interactive retail machines that share animated video shorts and dispense toy-filled capsules.
Patent-pending Technology
The technology industry can innovate and disrupt the toy industry by introducing patent-pending snap-and-match technology to create customizable and interactive toys.

Industries Being Reshaped

Toy Industry
The toy industry can innovate by introducing customizable toys using snap-and-match technology to create unique and personalized play experiences for kids.
Retail Industry
The retail industry can capitalize on interactive retail machines to provide a unique and engaging shopping experience for customers and drive sales.
Technology Industry
The technology industry can innovate by introducing patent-pending technology to create interactive and customizable toys that appeal to kids and drive sales in the toy industry.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 48%
Activity 37%
Freshness 9%

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