Fantastical Robot Toys

Myla’s Sparkling Friends are Interactive Robot Toys That Sing & Light Up

After introducing Myla the Magical Unicorn last year as an imaginative robotic companion for kids, VTech is introducing a series of new and interactive robot toys with six of Myla’s Sparkling Friends. Joining Myla the Magical Unicorn, there are new characters to collect that take the form of peacocks, dragons and more that talk, sing and light up.

Each of the magical characters has a lucky color and four different locations that can be touched to activate it. As well as having a different look and color, Myla's six Sparkling Friends has a different action of its own—while Riley and Mia’s wings flap, Ava and Finn’s tails wag and Penny’s tail feathers wag—plus fun accessories that can be shared.

Image Credit: VTech

Interactive Robot Toys for Kids
VTech is leading the trend in imaginative robotic companions for kids with their new series of Myla’s Sparkling Friends.
Multi-functional Toy Characters
Each of the Sparkling Friends has unique actions and reactions, encouraging children to engage with their imaginations while playing.
Collectible Toy Characters
VTech is introducing a new line of collectible toys with the release of Myla’s Sparkling Friends.

Who This Affects Most

Toy Industry
VTech’s new Myla’s Sparkling Friends line is disrupting the traditional toy industry with their interactive and imaginative toys.
Robotics Industry
The innovative use of robotics in Myla’s Sparkling Friends presents an opportunity for further development in the robotics industry.
Children's Entertainment Industry
VTech’s Myla’s Sparkling Friends are offering a unique and transformative form of entertainment for children.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 79%
Activity 70%
Freshness 9%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X