At the New York Toy Fair, WowWee is introducing a ton of new brands and products, including Party Surprise, which puts a fun spin on unboxing.
On social media, toy unboxing videos have become a phenomenon of their own and some channels are entirely devoted to revealing what comes inside various toy product packages. Inspired by the demand for unique collectibles and fun unboxing experiences, toy brands are launching products that are creatively packaged and almost as much fun as they are to unwrap as they are for kids to play with.
Kids can expect to be able to experience WowWee's Party Surprise for themselves when the collectibles launch in the fall.
Image Credit: WowWee