What is the trend of kid-created toy ads?

Creating ads for toys that children can make themselves can lead to more creative and inclusive campaigns.

What is the trend of imaginative branding?

Using imaginative, kid-inspired ideas to promote products can lead to more engaging and memorable marketing campaigns.

What is the trend of interactive advertising?

User-generated content, like kid-created trailers, can create a more interactive and engaging advertising experience.

What are the implications for the toy manufacturing industry?

Toy manufacturers can create campaigns that embrace and encourage children's imaginations to promote their products in new, creative ways.

What are the implications for the marketing and advertising industry?

Marketing agencies can develop campaigns that incorporate user-generated content, such as ads created by kids, to create a more interactive and engaging advertising experience for consumers of all ages.

What are the implications for the film and entertainment industry?

Creating short films or movie trailers based on popular toys and kid's brands can be a lucrative opportunity for the film and entertainment industry, especially with the rise of user-generated content.

Kid-Created Toy Ads : LEGO City Police

Kid-Created Toy Ads

The LEGO City Police Ad Brings Wild Imaginations to Life

Laura McQuarrie — February 21, 2020 — Life-Stages

References: instagram & redtri

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Inspired by the new LEGO City Police sets, LEGO created a blockbuster movie trailer based entirely on ideas from kids. The ad is as imaginative as you might expect and as the scenes from LEGO City unfold, viewers see a thief who has claimed a prized diamond “worth over three trillion billion dollars.” The thief’s weapon of choice is a titanium fish, which is especially problematic for the hero of the story, who is allergic.

While the kid-created trailer inspired by play is full of explosions, helicopters and lots more action, it also offers a tension-breaking musical interlude. Needless to say, the ad posted to social media has been well-received by users of all ages who are truly kids at heart.

Trend Themes

Kid-created Toy Ads — Creating ads for toys that children can make themselves can lead to more creative and inclusive campaigns.
Imaginative Branding — Using imaginative, kid-inspired ideas to promote products can lead to more engaging and memorable marketing campaigns.
Interactive Advertising — User-generated content, like kid-created trailers, can create a more interactive and engaging advertising experience.

Industry Implications

Toy Manufacturing — Toy manufacturers can create campaigns that embrace and encourage children's imaginations to promote their products in new, creative ways.
Marketing and Advertising — Marketing agencies can develop campaigns that incorporate user-generated content, such as ads created by kids, to create a more interactive and engaging advertising experience for consumers of all ages.
Film and Entertainment — Creating short films or movie trailers based on popular toys and kid's brands can be a lucrative opportunity for the film and entertainment industry, especially with the rise of user-generated content.

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