Inspired by the new LEGO City Police sets, LEGO created a blockbuster movie trailer based entirely on ideas from kids. The ad is as imaginative as you might expect and as the scenes from LEGO City unfold, viewers see a thief who has claimed a prized diamond “worth over three trillion billion dollars.” The thief’s weapon of choice is a titanium fish, which is especially problematic for the hero of the story, who is allergic.
While the kid-created trailer inspired by play is full of explosions, helicopters and lots more action, it also offers a tension-breaking musical interlude. Needless to say, the ad posted to social media has been well-received by users of all ages who are truly kids at heart.
Key Themes Behind This Trend
- Kid-created Toy Ads
- Creating ads for toys that children can make themselves can lead to more creative and inclusive campaigns.
- Imaginative Branding
- Using imaginative, kid-inspired ideas to promote products can lead to more engaging and memorable marketing campaigns.
- Interactive Advertising
- User-generated content, like kid-created trailers, can create a more interactive and engaging advertising experience.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can create campaigns that embrace and encourage children's imaginations to promote their products in new, creative ways.
- Marketing and Advertising
- Marketing agencies can develop campaigns that incorporate user-generated content, such as ads created by kids, to create a more interactive and engaging advertising experience for consumers of all ages.
- Film and Entertainment
- Creating short films or movie trailers based on popular toys and kid's brands can be a lucrative opportunity for the film and entertainment industry, especially with the rise of user-generated content.
