The KIDS4KIDS City Collection of fashion dolls from I'M A GIRLY was created in collaboration with the brand's own KIDS4KIDS design team, which is formed by a panel of nine to 14-year-old boys and girls. For this collection, I'M A GIRLY collaborated with kids across different cities to create the Zurich, Berlin and London collections.
As part of the collaborative process, kids get to put their special skills to the test. In the Berlin group, the kids from the KIDS4KIDS already have experience making clothing for their dolls. While I'M A GIRLY notes that there was some friction between the collaborators in the London design group, the girls became fast friends by the end of the experience.
For Swiss toy brand I'M A GIRLY, kids are not just customers but an important part of the design team.
Image Credit: I'M A GIRLY