American Girl World by Us dolls stand 18 inches tall and help to tell stories that reflect important social issues, including everything from racial equality and environmentalism to immigration. Created to American Girl’s 35th anniversary and promote equality and unity, the new American Girl characters model what it is like to speak up for meaningful causes.
Jamie Cygielman, General Manager of American Girl, says “We created the new World by Us line to accelerate our progress in diversifying our characters and stories to better reflect what it means to be an American girl today." Kids will get to dive into the stories of Makena Williams, Evette Peeters and Maritza Ochoa featuring tales penned by acclaimed writers.
What Makes This Trend Stand Out
- Inclusive Storytelling
- Opportunity for toy manufacturers to adopt inclusive storytelling in their products to promote diversity and unity.
- Socially Conscious Dolls
- Creating toys with a purpose and social message is a growing market opportunity for the toy industry.
- Cause-driven Product Lines
- Product lines that promote social causes allow companies to add a deeper meaning to their offerings and connect with socially aware consumers.
Sectors Adopting This
- Toy Manufacturing
- Toy manufacturers can create a new line of dolls that promotes Inclusive Storytelling and positive social messages.
- Children's Publishing Industry
- Collaborating with doll manufacturers to create storytelling books for children can open up a new market opportunity for the publishing industry.
- Marketing and Advertising Industry
- Companies can create marketing campaigns that support Cause-Driven Product Lines, promoting social causes and raising awareness about important issues.
