American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar
Laura McQuarrie — August 24, 2022 — Life-Stages
References: americangirl & candyindustry
American Girl Claudie Wells is a new 18-inch historical character that tells the story of a girl who grew up in New York City’s Harlem neighborhood in 1922. This time period went on to become a period of cultural growth known as the Harlem Renaissance and the doll comes with era-authentic accessories like a Baby Ruth candy bar.
The doll boasts a new face mold, dark features, bouncy, shoulder-length hair, a plaid dress and coordinating cardigan, as well as other accessories like a heart-shaped necklace, journal and cloche hat. Inspired by the vibrant style and artistic expressions from the 1920s, the American Girl team created three special-edition outfits with Harlem’s Fashion Row to offer a modern take on 20s glamor.
The doll boasts a new face mold, dark features, bouncy, shoulder-length hair, a plaid dress and coordinating cardigan, as well as other accessories like a heart-shaped necklace, journal and cloche hat. Inspired by the vibrant style and artistic expressions from the 1920s, the American Girl team created three special-edition outfits with Harlem’s Fashion Row to offer a modern take on 20s glamor.
Trend Themes
1. 1920s-themed Dolls - The doll market can produce dolls that revolve around historic periods like the Harlem Renaissance or other notable cultural growths of the 1920s.
2. Collaborative Fashion Collections - Partnering with different fashion institutions allows dolls to portray modern takes on past fashion trends, creating a new outlet for collaborative fashion ventures.
3. Experiential Toys - Creating toys with era-authentic accessories can offer an experiential learning opportunity for children to learn about different periods in history through play, with brands catering to different times and places.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on producing dolls from different time periods in history to offer educational and interactive play experiences to children.
2. Fashion Design - Fashion designers can expand their brand offerings by partnering with toy manufacturers to co-design outfits and accessories for new doll characters.
3. Museum Gift Shops - Museum gift shops can stock dolls or other toys to complement current exhibits and offer an educational shopping opportunity for patrons.
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