The top August 2021 toys include playthings that have gotten sustainable makeovers, toys that play into growing wanderlust and eagerness to travel, and even toys that tap into some of the more mundane aspects of adult life, such as grocery shopping. During the pandemic, many families invested in at-home workout equipment and this is being reflected in kids toys, as seen with The Pelican Explore & Fit Cycle by Little Tikes, which takes cues from a Peloton stationary bike.
With fashion dolls made out of recycled plastic and water conservation board games, a love of the environment is being instilled kids from a young age.
At a time when parents are still looking for educational toys and resources to supplement kids' classroom learnings, brands are releasing STEM subscription boxes and building toys that empower and encourage problem-solving.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
