MINISO's Contactless Blind Box Vending Machine Targets Gen Z
Laura McQuarrie — July 26, 2021 — Business
References: prnewswire
Branded variety retailer MINISO launched its unstaffed self-service blind box vending machine in Singapore's Suntec City Mall, a location that was specifically chosen to capture the interests of Gen Z shoppers. Robin Liu, Vice President and Chief Marketing Officer of MINISO, says "Gen Z is the most influential consumer group out there today, and MINISO is committed to catering to their expectations and delivering experiences that are as distinct as their personality. This generation feels passionate about their hobbies and creates communities anchored in them."
The contactless machine gives young shoppers the chance to easily shop for MINISO's blind box collections, which are strategically priced at an accessible price range with younger collectors in mind.
The contactless machine gives young shoppers the chance to easily shop for MINISO's blind box collections, which are strategically priced at an accessible price range with younger collectors in mind.
Trend Themes
1. Contactless Vending Machines - Opportunity for businesses to cater to the need for contactless shopping options.
2. Unstaffed Self-service Machines - Disruptive innovation opportunity for businesses to reduce overhead costs by implementing unstaffed machines.
3. Blind Box Collections - Opportunity for businesses to capitalize on the collectible trend and offer unique items at an accessible price range.
Industry Implications
1. Retail - Retailers can implement contactless vending machines for an innovative and safe shopping experience.
2. Entertainment - Entertainment companies can release limited edition collectibles through unstaffed self-service machines to attract hobbyists and collectors.
3. Hospitality - Hotels can incorporate blind box collections as unique amenities or souvenirs for guests and offer contactless vending machines as an additional convenience.
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