Jada Toys' B-Kind dolls are eco-friendly playthings that are made from recycled materials and sold in reusable packaging created from ink made from soybeans. The 12.5-inch dolls, Brianna, Koral, Ivy, Nora and Daisy, sport eco-fashion designs and share positive messages that encourage kids to be creative and compassionate.
Each doll has a personality of her own, as well as a passion for saving the ocean, ending bullying or going green. Through DIY play, kids can put sustainability into practice, since the packaging made from recycled materials can be disassembled and its parts reused. While the box handle can be repurposed as a bracelet, the box itself can be transformed into a Kindness Board for collecting goals, photos and more, and it also serves as a backdrop for playing with the dolls.