Last year, Kellogg's released a limited-edition cereal with PEEPS featuring mini marshmallow pieces and marshmallow-flavored O-shaped crisps, and heading into spring it is reinventing this recipe with the PEEPS Marshmallow Flavored Cereal with Marshmallows. The new limited release cereal from Kellogg's contains yellow PEEPS chicks, plus blue and pink bunny marshmallows based on the popular Easter treats that pop up every springtime.
This year, PEEPS is introducing a handful of food and merchandise partnerships with not just Kellogg's but also brands that make everything from cookies and coffee creamers to toys, apparel and candies. All of these items offer a fun way for kids and kids at heart to experience the marshmallow brand in a new way.
Image Credit: PEEPS