Plastic packaging creates a lot of waste and this is especially true within the toy industry, which is a major creator of plastic-heavy toy packaging waste. In 2019, MGA Entertainment's popular L.O.L Surprise! brand promised to create a bio-degradable ball and at the New York Toy Fair, it was recently revealed. As the unboxing experience is one of the most important parts of the L.O.L Surprise! toys, this solution helps to keep plastic from taking up space in landfills. In the future, paper-based accessory bags will be introduced, along with more degradable packaging.
As part of its vision for a sustainable future, L.O.L Surprise! is working with TerraCycle so that toy packaging waste—including notoriously hard-to-sort materials—can be properly disposed of, recycled and even remolded into new products.
Image Credit: MGA Entertainment
What's Driving This Trend
- Biodegradable Toy Packaging
- Creating biodegradable toy packaging to reduce plastic waste in the toy industry.
- Unboxing Experience Innovation
- Developing innovative, sustainable packaging solutions to enhance the unboxing experience for toy consumers.
- Collaboration with Recycling Companies
- Partnering with recycling companies to properly dispose of and recycle toy packaging waste.
Who This Affects Most
- Toy Industry
- Implementing biodegradable toy packaging solutions to reduce plastic waste.
- Packaging Industry
- Developing sustainable packaging solutions for the toy industry's unboxing experience.
- Recycling Industry
- Working with toy companies to recycle and repurpose toy packaging waste into new products.
