Plastic packaging creates a lot of waste and this is especially true within the toy industry, which is a major creator of plastic-heavy toy packaging waste. In 2019, MGA Entertainment's popular L.O.L Surprise! brand promised to create a bio-degradable ball and at the New York Toy Fair, it was recently revealed. As the unboxing experience is one of the most important parts of the L.O.L Surprise! toys, this solution helps to keep plastic from taking up space in landfills. In the future, paper-based accessory bags will be introduced, along with more degradable packaging.
As part of its vision for a sustainable future, L.O.L Surprise! is working with TerraCycle so that toy packaging waste—including notoriously hard-to-sort materials—can be properly disposed of, recycled and even remolded into new products.
Image Credit: MGA Entertainment