Wanting to create a "GREYT experience," the Grey Istanbul advertising agency developed candy machines that would simulate what each Instagram filter would taste like.
In order to interact with the #Instacandy machine, people were required to take a selfie, apply a filter and upload it to Instagram. Each Instagram filter was associated with a particular flavor, showing how these colorful lenses can add such a vibrancy to the uploaded photos. As well as actually being able to taste the flavors of each filter, this message was reiterated by giving out empty candy boxes to people who used no filters at all.
By involving selfies and sweet treats, this experiential social media marketing campaign was successful at having more than 450 participants walk away with a pleasant taste in their mouths.
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