Discovery Channel's hugely popular programming block Shark Week is looking to use the latest mobile advertising technology in order to attract viewers from Generation Z. Shark Week is taking advantage of mobile advertising app Blippar to take its physical ads to the next level using spectacular augmented reality.
Users only need to have the Blippar app downloaded to access the augmented reality Shark Week experience. Users are given the opportunity to download a free Shark Week e-book, take a selfie with a shark or a seal and download the Discovery Kids Sharks app -- activities that
This Shark Week initiative effectively caters to Generation Z's tendency to access content on mobile devices, as well as their desire for high-quality multimedia experiences.