With the power and popularity of the selfie, The Selfie Collection captures Nordic bloggers and fashion-influencers snapping a picture of themselves with a piece from their wardrobe. This piece they are snapped with is to be auctioned off, with the proceeds going towards the Children's Helpline in hopes to stop online bullying. Shot with the Nokia Luma 735, containing a 5 megapixels camera, the advertisement is captures the popularity of the selfie in aim to help kids.
The Selfie Collection Tumblr showcases each selfie taken and links the user to the upcoming auction. From CHANEL earrings to Lanvin rings, anyone can get their hands on pre-owned goodies from today's Nordic fashionistas. This Nokia collaboration brings the love of social media and fashion together for a good cause.
Why This Trend Is Growing
- Social Media Fundraising
- Charitable organizations can leverage social media and digital tools to fundraise and support important causes.
- Influencer Marketing for Good
- Influencer marketing can be used not just to promote products, but also to raise awareness and funds for social causes.
- Sustainable Fashion Ecommerce
- Sustainable and eco-friendly fashion retailers can offer pre-owned and second-hand items while supporting social or environmental causes.
Industries Being Reshaped
- Charity and Non-profit
- Charitable organizations can adopt innovative strategies to fundraise online and engage with social media influencers to support their cause.
- Fashion and Retail
- Fashion and retail companies can leverage the trend of sustainable fashion and ecommerce to offer pre-owned and second-hand items while supporting social or environmental causes.
- Digital Marketing and Advertising
- Digital marketing and advertising agencies can develop creative campaigns that leverage the trend of selfie culture and influencer marketing to raise awareness and funds for social and charitable causes.
