There are many reasons why companies are leaning towards creating and using easy to open packaging. First of all, such foresight is appreciated by environmentally conscious customers. Bags and boxes that are more convenient to get into often require less materials. Secondly, such designs make a brand's product stand out from its competition since many consumers are in the market for convenient items. Thirdly, the easy to open packaging speaks to a large demographic: boomers.
SJM Media has conceived of an easy to open packaging involving fruit and nut snacks. Placed in stouter bags, the lip opens up generously with one tug in order for people to use it as a bowl when eating. Convenient on a couple of levels, the snack itself will appeal to boomers as it focuses on a healthy lifestyle.
Why This Trend Is Growing
- Convenient Packaging
- Companies can create easy to open packaging to reduce material usage and stand out on the market.
- Eco-friendly Packaging
- Environmentally conscious customers appreciate easy to open packaging as it requires less materials.
- Appealing to Boomers
- Boomers are a large demographic that can be targeted with easy to open packaging designs that promote healthy lifestyles.
Industries Being Reshaped
- Food Packaging
- Companies in the food industry can develop convenient and eco-friendly packaging designs for snacks and other products.
- Marketing and Advertising
- Marketing and advertising agencies can help companies create easy to open packaging designs that stand out and appeal to boomers.
- Retail
- Retailers can stock and promote products with easy to open packaging designs to attract customers looking for convenience and eco-friendliness.
