As a compliment to the 'Bright Young Things' campaign that Selfridges has been using for years to show off young talent, this year the iconic department store is launching 'Bright Old Things.'
This campaign aims to highlight the work of creative people in their 40s all the way up to people in their 80s. These senior artists will be creating original window displays and limited edition products for Selfridges, which will be sold through the Bright Old Things boutique. Some of the participating artists include 82-year-old painters, avid Instagrammers and 70s punk musician Bruno Wizard. Part of the criteria for selecting these individuals was that they must have experienced a "retirement renaissance," that inspired them to do something new.