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Top 70 Interactive Trends in December

From Crowdsourced Holiday Songs to Wrapping Paper Posters

— December 26, 2014 — Marketing
Since this is one of the biggest times of the year for giving, many of the top December 2014 interactive ideas show off brands connecting with their consumers in fun ways.

With its Cover Greetings campaign, KLM made it so that when a passenger boarded its aircraft, the backs of their headrests included personal messages from friends and family members. Whether or not people are able to spend time with their loved ones this season, this is a heartwarming way to make each end every traveler's experience special.

This year the Gap is also running a fun holiday shopping campaign online in collaboration with musical artist Blood Orange called 'Play Your Stripes.' The interactive experience turns sweaters and other pieces of apparel into musical instruments through augmented reality, infusing each piece of clothing with tons of personality.
5.9
Score
Popularity
Activity
Freshness
70
Duelling Restaurant Games
Duelling Restaurant Games
On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
<
69
Inbox Clean-Up Campaigns
Inbox Clean-Up Campaigns
This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
<
68
One-Upping Active Campaigns
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
<
67
Real-Time Ad Spoofs
Real-Time Ad Spoofs
This Real Time Advertising Parody Takes Quick Marketing to the Extreme
<
66
Split Storyline Ads
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
<
65
Bare Foot Installations
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
<
64
Remote Reservation Services
Remote Reservation Services
Outback is Making Restaurant Reservations Easy with Click Thru Seating
<
63
Persian Food Pop-Ups
Persian Food Pop-Ups
Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America
<
62
Equalizing Fragrance Campaigns
Equalizing Fragrance Campaigns
This AXE for Women Campaign Gives Girls a Fighting Shot at Love
<
61
Real-Time Soccer Ads
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
<
60
Musical Flash Mobs
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
<
59
Taco Ordering Apps
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
<
58
Heartwarming Headrest Messages
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
<
57
Image-Based Shopping Platforms
Image-Based Shopping Platforms
Piccing's Platform Lets Consumers Purchase from Online Images
<
56
Anti-Theft Food Apps
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
<
55
Historic Simulation Apps
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
<
54
Superhero Simulation Games
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
<
53
Haunted Networking Campaigns
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
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52
Rewarding Video Game Quests
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
<
51
Flight Simulation Billboards
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
<
50
Vending Machine Spoofs
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
<
49
Bargain-Hunting Apps
Bargain-Hunting Apps
This Black Friday App Collects the Best Deals from Retailers
<
48
Musical Vending Machines
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
<
47
Charitable Dining Campaigns
Charitable Dining Campaigns
This Creative Fundraising Campaign Appeals to Restaurant-Goers
<
46
Christmas Kissing Drones
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
<
45
Morbid Safety Videos
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
<
44
Charitable Soup Contests
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
<
43
Virtual Masquerade Experiences
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
<
42
One-for-One Flu Shots
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
<
41
Impromptu Park Dinners
Impromptu Park Dinners
Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
<
40
Musical Gift Guides
Musical Gift Guides
The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
<
39
Virtual Cloudgazing Contests
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
<
38
Buy-Online Burger Campaigns
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
<
37
Friendship-Testing Pranks
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
<
36
Embarassing Pickle Pranks
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
<
35
Heartwarming Social Campaigns
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
<
34
Incentivized Clean-Up Campaigns
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
<
33
Charitable Song Donations
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
<
32
Wrapping Paper Posters
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
<
31
Cozy Holiday Trucks
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
<
30
Spooky Pizza Boxes
Spooky Pizza Boxes
Domino's Halloween Pizza Box Craft Makes Creepy Decor
<
29
Social Meal-Sharing Initiatives
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
<
28
Winter Exploration Campaigns
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
<
27
Interactive Auto Ads
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
<
26
Responsive GIF Ads
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
<
25
Blackout Social Campaigns
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
<
24
Email Marketing Strategies
Email Marketing Strategies
This Infographic Offers Email Tips to Get Your Company More Conversions
<
23
Frightening Mirror Pranks
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
<
22
Dating App Awareness Campaigns
Dating App Awareness Campaigns
This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
<
21
Social Game Shows
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
<
20
Interactive Car Unveilings
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
<
19
Scary Shopping Pranks
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
<
18
Road Trip Music Kits
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
<
17
Crowdsourced Holiday Songs
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
<
16
Girly Messaging Apps
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
<
15
Face-Pairing Museum Campaigns
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
<
14
Playable Social Accounts
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
<
13
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
12
Pop-Up Pasta Restaurants
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
<
11
Car Customization Campaigns
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
<
10
Social Gifting Campaigns
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
<
9
Spooky Social Comics
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
<
8
Tampon Vending Machines
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
<
7
Pop-Up Toy Shops
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
<
6
Fragrant Travel Globes
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
<
5
Entertaining Pop-Up Cafes
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
<
4
Grocery Checkout Apps
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
<
3
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
<
2
Interactive Retail Maps
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
<
1
Grotesque Medical Dinners
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
<