In order to scare parents into working less and spending more time with their kids, particularly around Halloween, three Miami Ad School New York students set up a fake LinkedIn profile for Mark Howard.
The profile for the fictive Howard shows that he used to be the CEO of a company called Fritz & Fulton, before passing away in 1991. His biggest regret was not spending enough time with his family. Around Halloween, "Howard" was visiting the LinkedIn profiles of other advertising professionals, which in turn directed curious net users to a website, which featured the faces of Frank Garcia, Giulia Magaldi and Begona Mas as the creators of this project. This is a great way to kill two birds with one stone, since it does deliver a meaningful message and hopefully it will help these students land a job.
What's Driving This Trend
- Parental Time Management
- Creating campaigns that encourage parents to spend more time with their children can disrupt traditional work-life balance.
- Emotional Marketing
- Using emotional triggers, such as guilt or regret, in marketing campaigns can create a strong impact on consumer behavior.
- Digital Storytelling
- Leveraging fake online profiles and websites to engage with consumers and deliver a message is an innovative approach to storytelling.
Who This Affects Most
- Advertising
- The advertising industry can adopt disruptive campaigns like this to create emotional connections with consumers.
- Education
- Educational institutions can utilize similar tactics to raise awareness about the importance of spending quality time with family.
- Technology
- Technological advancements can be used to create immersive digital experiences that drive meaningful messages and actions.
