The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art

 - Nov 25, 2014
References: nikeinc & coolhunting
The Art + Science of Feeling is the name of a past art installation that was introduced by Nike during New York Fashion Week. Intriguing to say the very least, especially since the sports brand isn't necessarily associated with the world of art too often, it involved people partaking in a tactile experience that stimulates the mind. From there, brainwaves are recorded to visualize the so-called 'Art + Science of Feeling.'

A continuation of Nike's Art + Science of Super Natural Motion, the Art + Science of Feeling was created in collaboration with Aramique Krauthamer of interactive media company Odd Division and artist Jeff Crouse. The experience is capped with a video by director and motion designer Emrah Gonulkirmaz.