Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
Laura McQuarrie — October 30, 2014 — Autos
References: instagram & wearesocialmedia.gr
This unique social media car campaign from Mercedes-Benz was launched to promote the launch of the new 2015 GLA. The campaign takes place on the @GLA_build_your_own Instagram account and it features a number of interactive Instagram profiles that let you build your dream SUV.
The campaign shows creative use of the tagging feature on Instagram and it takes users through the process of choosing a specific color, set of wheels, roof and grille. Along each step of the way, the profiles show the pricing details for each of the options, so you know exactly where you stand with each choice and there are no surprises at the end. The experience is best viewed on a mobile device and it's almost like a choose-your-own-adventure style experience, but for building your dream vehicle.
The campaign shows creative use of the tagging feature on Instagram and it takes users through the process of choosing a specific color, set of wheels, roof and grille. Along each step of the way, the profiles show the pricing details for each of the options, so you know exactly where you stand with each choice and there are no surprises at the end. The experience is best viewed on a mobile device and it's almost like a choose-your-own-adventure style experience, but for building your dream vehicle.
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