Tapping into the power and popularity of music, UNICEF Sweden launched 'Press Play to Give,' an initiative that will support girl's rights every time a song like ABBA's Chiquitita is played.
Press Play to Give uses music rights for a good cause—from now on, ABBA will donate all royalties from Chiquitita to UNICEF. To appeal to a more modern group of listeners, several contemporary artists like Sweden's Laleh were invited to record their own take on the classic song. After it was launched, Laleh's version of Chiquitita quickly rose to the top of the charts on iTunes Sweden, amplifying the power of the project.
Now that ABBA has kicked things off, UNICEF is urging more artists and performers to donate their rights to support kid's rights around the world.