Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,370 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,920 cutting edge ideas.

21 Digital Campaign Websites

From Digital Literary Compasses to Stylized Soccer Websites

— April 23, 2015 — Marketing
In addition to increasing engagement across social media channels and cultivating an online presence, dedicated digital campaign websites serve as a unique tool for brands in measuring the success of a particular project.

From interactive campaign websites that make the most of augmented reality technology to social media-fueled caches of consumer shared images, there are plenty of ways for brands to generate momentum around a launch. In providing shareable content that subverts what the consumer is expecting their interaction with the brand to be, the possibility of that consumer forming a bond with that brand increases tenfold.

A particularly successful campaign was one launched by Penguin Classics. In order to celebrate the brand's 80th anniversary, Penguin launched a website boasting a digital compass that took visitors through 100 titles available for only 80-pence on the anniversary date.
4.4
Score
Popularity
Activity
Freshness
21
Luxury Hotel Soccer Campaigns
Luxury Hotel Soccer Campaigns
The Marriott World Cup Ad Stars Former and Present US Soccer Stars
<
20
Web-Based Fantasy Journeys
Web-Based Fantasy Journeys
'Find Your Way to Oz' Takes Users on a Chrome-Enhanced Interactive Trip
<
19
Stylized Soccer Websites
Stylized Soccer Websites
The 'ESPN FC World Cup Essentials' Website is Pretty and Informative
<
18
Split Storyline Ads
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
<
17
Interactive Soccer Star Avatars
Interactive Soccer Star Avatars
The Lionel Messi Avatar Interracts with Users Online
<
16
Aging Simulation Campaigns
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
<
15
Earth-Saving Soccer Campaigns
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
<
14
Coupling Travel Campaigns
Coupling Travel Campaigns
'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates
<
13
Quirky Bird Tweet Generators
Quirky Bird Tweet Generators
The Tweet Couple from Cornetto Makes 140 Characters Fun
<
12
Interactive Sensory Websites
Interactive Sensory Websites
Movi Kanti Revo Uses the Motions of Your Body to Navigate the Web
<
11
Digital Literary Compasses
Digital Literary Compasses
The Penguin Classic Online Compass is a Celebration of 80 Years
<
10
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
9
Edible Anticipation Campaigns
Edible Anticipation Campaigns
Daniel Brokstad Creates Exciting Fortune Cookie Sayings
<
8
Clever Chip Campaigns
Clever Chip Campaigns
Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day
<
7
Crowdsourced Holiday Songs
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
<
6
Social Media Travel Sweepstakes
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
<
5
Tweeting Concert Websites
Tweeting Concert Websites
Become a Musical Genius Using the Metropole Tweetphony Site
<
4
Face-Pairing Museum Campaigns
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
<
3
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
<
2
Cognac Heritage Exhibits
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
<
1
Childcare Charity Campaigns
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
<