In addition to increasing engagement across social media channels and cultivating an online presence, dedicated digital campaign websites serve as a unique tool for brands in measuring the success of a particular project.
From interactive campaign websites that make the most of augmented reality technology to social media-fueled caches of consumer shared images, there are plenty of ways for brands to generate momentum around a launch. In providing shareable content that subverts what the consumer is expecting their interaction with the brand to be, the possibility of that consumer forming a bond with that brand increases tenfold.
A particularly successful campaign was one launched by Penguin Classics. In order to celebrate the brand's 80th anniversary, Penguin launched a website boasting a digital compass that took visitors through 100 titles available for only 80-pence on the anniversary date.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
