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21 Digital Campaign Websites

From Digital Literary Compasses to Stylized Soccer Websites

— April 23, 2015 — Marketing
In addition to increasing engagement across social media channels and cultivating an online presence, dedicated digital campaign websites serve as a unique tool for brands in measuring the success of a particular project.

From interactive campaign websites that make the most of augmented reality technology to social media-fueled caches of consumer shared images, there are plenty of ways for brands to generate momentum around a launch. In providing shareable content that subverts what the consumer is expecting their interaction with the brand to be, the possibility of that consumer forming a bond with that brand increases tenfold.

A particularly successful campaign was one launched by Penguin Classics. In order to celebrate the brand's 80th anniversary, Penguin launched a website boasting a digital compass that took visitors through 100 titles available for only 80-pence on the anniversary date.
4.5
Score
Popularity
Activity
Freshness
21
Luxury Hotel Soccer Campaigns
Luxury Hotel Soccer Campaigns
The Marriott World Cup Ad Stars Former and Present US Soccer Stars
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20
Web-Based Fantasy Journeys
Web-Based Fantasy Journeys
'Find Your Way to Oz' Takes Users on a Chrome-Enhanced Interactive Trip
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19
Stylized Soccer Websites
Stylized Soccer Websites
The 'ESPN FC World Cup Essentials' Website is Pretty and Informative
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18
Split Storyline Ads
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
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17
Aging Simulation Campaigns
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
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16
Interactive Soccer Star Avatars
Interactive Soccer Star Avatars
The Lionel Messi Avatar Interracts with Users Online
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15
Earth-Saving Soccer Campaigns
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
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14
Coupling Travel Campaigns
Coupling Travel Campaigns
'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates
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13
Interactive Sensory Websites
Interactive Sensory Websites
Movi Kanti Revo Uses the Motions of Your Body to Navigate the Web
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12
Quirky Bird Tweet Generators
Quirky Bird Tweet Generators
The Tweet Couple from Cornetto Makes 140 Characters Fun
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11
Digital Literary Compasses
Digital Literary Compasses
The Penguin Classic Online Compass is a Celebration of 80 Years
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10
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
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9
Clever Chip Campaigns
Clever Chip Campaigns
Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day
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8
Edible Anticipation Campaigns
Edible Anticipation Campaigns
Daniel Brokstad Creates Exciting Fortune Cookie Sayings
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7
Social Media Travel Sweepstakes
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
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6
Crowdsourced Holiday Songs
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
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5
Tweeting Concert Websites
Tweeting Concert Websites
Become a Musical Genius Using the Metropole Tweetphony Site
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4
Face-Pairing Museum Campaigns
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
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3
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
<
2
Cognac Heritage Exhibits
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
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1
Childcare Charity Campaigns
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
<