Google and Disney have joined forces for a bit of interactive cross promotion with the 'Find Your Way to Oz' interactive journey website.
'Find Your Way to Oz' is is trip through the carnival scenes that will appear in the upcoming 'Oz: The Great and Powerful' film. Visitors can compose music, play around in a photo booth and make movies with a zoetrope.
Visitors to the website are prompted to download Google Chrome before they can go on a tour of the magical land of Oz, as the website is optimized for modern graphical design techniques and languages such as WebGL and CSS3. In other words, the graphics are super spiffy and immersive in a way that most web browsers can't keep up with. I was able to get the website to work through Firefox, but according to blogs around the web, it does run faster and more smoothly when using Chrome.
Key Themes Behind This Trend
- Interactive Film Promotion
- Opportunity for interactive experiences to promote upcoming films and increase engagement with audiences.
- Webgl/css3 Utilization
- Opportunity for businesses to utilize advanced graphical design techniques to create engaging web experiences.
- Cross-industry Collaborations
- Opportunity for businesses to form partnerships across industries to create unique and interactive experiences for consumers.
Where This Applies
- Film Industry
- Opportunity for film studios to create interactive experiences to promote upcoming films and engage with audiences in new ways.
- Web Design
- Opportunity for web designers and developers to utilize advanced graphical design techniques to create immersive web experiences.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to form partnerships with other industries to create unique and engaging campaigns for clients.
