National Chip and Dip Day may be over, but people can still appreciate the campaign Tostitos launched for the deliciously special day. The company launched a micro-site in order to give free dip to anyone named Chip. This is clever for a number of reasons, but on a marketing angle, it encourages people to come in-store since the free dip is offered in coupon form.
Inviting people to show their "chipness" in a unique way, from personalized bowling shirts to memebership cards -- National Chip and Dip Day was made much more special this year. Non-Chips can also participate by visiting Tostitos' "Face in Hole" page to turn themselves into Chips. Fun and interactive, this campaign makes the day much more memorable.