Leading corn chip brand Tostitos has launched a new marketing campaign that riffs on the idea of FOMO (fear of missing out) called 'Don't Miss the Good Stuff.' The new campaign includes an ad spot produced by Goodby, Silverstein, and Partners that stars beloved actor and comedian Dan Levy. The commercial features Levy missing out on a variety of key moments in his life, such as a baby's first steps, a shooting star, and a marriage proposal.
In addition, the campaign includes a custom-made party game called 'FOMO or F No!' The unique promotional game will require players to use Tostitos chips as cards, which is enabled through a Snapchat lens filter that works to project "trends" onto users' chips.
Image Credit: Tostitos
What Makes This Trend Stand Out
- Fomo-focused Advertising
- There is an opportunity for brands to tap into the fear of missing out to create compelling advertising campaigns.
- Branded Party Games
- This trend allows for brands to create unique and fun experiences that are tailored to their products.
- Augmented Reality Promotional Tools
- By incorporating augmented reality into promotional tools, brands can engage with consumers in innovative ways.
Sectors Adopting This
- Snack Food Industry
- Snack food brands can leverage the FOMO trend to create engaging campaigns that resonate with consumers.
- Advertising Industry
- Brands can work with advertising agencies to develop campaigns that tap into the latest consumer trends, such as FOMO.
- Gaming Industry
- Brands can partner with game developers to create branded games and experiences that tie into their products.
