Released as a part of its 80th anniversary campaign, the Penguin Classics online compass is an interactive tool taking users through the 80 books on offer from the publishing brand with a cult following for 80 pence on the date of the anniversary date.
Included in the bargain offering is works by Rudyard Kipling, Emily Bronte, Chaucer, Edgar Allen Poe, Jane Austen, van Goethe and many more. While the authors featured are all quite prominent, the campaign is a clever way to promote some of the lesser known titles by well known writers.
The Penguin Classics online compass is an interactive site designed by Mathieu Triay that engages consumers in browsing the collection and features a quote from all 80 titles.
What's Driving This Trend
- Interactive Literary Tools
- The Penguin Classics online compass is an example of an interactive tool that engages consumers in browsing book collections.
- Promoting Lesser Known Titles
- The campaign is a clever way to promote lesser-known titles by well-known writers.
- Cult Following for Penguin Classics
- The Penguin Classics brand has a cult following, which creates opportunities for innovative marketing campaigns.
Who This Affects Most
- Publishing
- The publishing industry can benefit from developing more interactive tools to engage consumers.
- Marketing
- Marketing professionals can explore new strategies to promote lesser-known products or services.
- Technology
- The technology industry has opportunities to develop innovative digital tools for the literary world.
