The 'Kick it to Brazil' campaign was put together by Peugeot, the Same Same But Different agency and a partnership with Facebook. Ultimately its aim is to take a soccer ball around the world to over 30 countries in 100 days before the 2014 FIFA World Cup.
As well as being a great way to engage soccer fans, the Kick it to Brazil campaign has a wider appeal, since each time the soccer ball is kissed and a picture is posted online, Peugeot will donate a tree to the Brazilian Rain Forest.
The ball will be making its way around the world until June 12th, but until then, you can follow its journey on the official Kick it to Brazil website and view photos from people who have participated all over the globe.
Why This Trend Is Growing
- Eco-friendly Campaigns
- There is an opportunity for companies to create more campaigns focused on environmental sustainability and stewardship.
- Social Media-driven Campaigns
- More companies can take advantage of social media to create engaging campaigns that encourage user-generated content.
- Global Collaborative Projects
- There is an opportunity for companies to create collaborative projects on a global scale to promote social good and environmental awareness.
Industries Being Reshaped
- Automotive
- The automotive industry can explore more environmentally-friendly campaigns and initiatives that highlight their commitment to sustainability.
- Sports
- The world of sports can explore more collaborations with environmentally-focused companies to promote social good and raise awareness about environmental issues.
- Technology
- Tech companies can develop new tools and platforms that allow businesses to create and promote eco-friendly campaigns and social good initiatives.
