Honda's 'The Other Side' is an intriguing video experience that presents the Honda Civic Type R in two ways, showing the divide between the car as a safe and dependable model and a speed demon.
By visiting the campaign site, you're able to see the a story unfold through two different lenses. While you're watching the video, you're able to switch between the storylines of a dad and a getaway driver by hitting the "R" key on your keyboard. Despite there being almost nothing that ties these two lifestyles together other than a car, the sounds and visuals of the story are blended beautifully to create a seamless experience.
You'll definitely want to check out the film in full on YouTube or The Other Side campaign site, right through until the end for a surprise.
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