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33 Examples of Multicultural Marketing

From Multi-Faced Language Ads to Patriotic Soda Campaigns

— January 23, 2015 — Marketing
These multicultural marketing examples range from race-reversed politician ads to patriotic soda campaigns that make a powerful statement against racial prejudice. When appealing to a diverse demographic, brands are increasing their social awareness and are presenting their core values through the use of diversity-focused marketing strategies.

Whether focusing on stereotype-shattering themes or equality, successful companies are constantly changing the way they approach multicultural marketing. Some key examples from this list include Coca Cola's patriotic Super Bowl ad that features a hijab-clad woman who professes her love for her nation. The commercial embraces multiculturalism and rejects racial prejudice that plagues many Muslim Americans in the United States.

Other winning examples from this multicultural marketing list include the Berlitz Language Center's dual race campaign that features an African woman who opens her mouth to reveal an Asian man's face. The clever ad enforces the power of multiculturalism and illustrates the collaborative effort that goes into learning a new language.

In addition to the above, tech companies are appealing to a wider demographic while mobile app developers are creating niche phone features like iDiversicons' multicultural Emojis that feature icons of Arabic, Indian, Asian, African and Caucasian descent.
5.5
Score
Popularity
Activity
Freshness
32
Tempting Tourism Ads
Tempting Tourism Ads
This Campaign Advertises All That Brazil Has to Offer Beyond the World Cup
<
31
Political Rap Parodies
Political Rap Parodies
Rock the Vote Asks You to Turn Out for What
<
30
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
<
29
Celebrated Latino Collaborations
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
<
28
Chromatic Olympic Logos
Chromatic Olympic Logos
Rio 2016 Olympics Has an Enchanting Emblem to Represent a Colorful Country
<
27
African-Dancing Fashion Ads
African-Dancing Fashion Ads
Egg Films' Sunu Captures Daring Tourists Having Fun African Style
<
26
Empathetic Apology Videos
Empathetic Apology Videos
East India Comedy Apologizes to Women Living in India
<
25
Multicultural Beauty Campaigns
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
<
24
Cross-Cultural Snack Ads
Cross-Cultural Snack Ads
A Bollywood Dance Cheerfully Promotes Sanko Seika's Japanese Crackers
<
23
Patriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
<
22
Culturally Creative Denim Ads
Culturally Creative Denim Ads
The Diesel + Edun Campaign Celebrates African Performance Art
<
21
Mayhem-Causing Insurance Mascots
Mayhem-Causing Insurance Mascots
Allstate Targets a Hispanic Market with Mala Suerte
<
20
Stereotype-Busting Auto Ads
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
<
19
Crowdsourced Cricket Videos
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
<
18
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
17
Latino Automotive Marketing
Latino Automotive Marketing
The Toyota Total Strategy Amps Up Marketing to Hispanics
<
16
Cultural Chain Store Marketing
Cultural Chain Store Marketing
Wal-Mart Draws in the Hispanic Market with Univision Communications
<
15
Latina-Targeted Webisodes
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
<
14
Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
<
13
Adventurous Multicultural Ads
Adventurous Multicultural Ads
Roadtrip by Jason Fialkov Shows You How to Have a Good Time
<
12
World-Changing Newspaper Ads
World-Changing Newspaper Ads
The Cape Argus Ad Campaign Shows How the Story Changes Within Hours
<
11
Multicultural Relay Ads
Multicultural Relay Ads
The Running Company Campaign is Colorful and Positive
<
10
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
<
9
Toothy Chewing Gum Packages
Toothy Chewing Gum Packages
Happydent Complete's Special Collectors Edition is Creatively Clever
<
8
Globetrotting Phone Ads
Globetrotting Phone Ads
The May 2011 Samasung Galaxy India Print Ads are Surreal and Cultural
<
7
Equality-Touting Campaigns
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
<
6
Creepy Double-Faced Ads
Creepy Double-Faced Ads
The Berlitz Language Center Campaign Promotes Flawless Foreign Speaking
<
5
Eye-Opening Spanglish Commercials
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
<
4
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
<
3
Vibrantly Happy Fashion Ads
Vibrantly Happy Fashion Ads
The United Colors of Benetton Spring 2013 Campaign is Very Colorful
<
2
Deity Domestic Violence Campaigns
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
<
1
Elegant African Queen Campaigns
Elegant African Queen Campaigns
The Vlisco Hommage a l’Art Collection Celebrates Ethnic Prints
<