Appealing to the Hispanic market can be difficult for many brands who find it difficult to bridge cultural gaps. Allstate Insurance doesn't seem to have the same problem and appeals to the Spanish-speaking consumer in a clever way.
In their series of popular ad campaigns, the brand enlists the help of Mala Suerte, a human mascot who is Bad Luck personified. The character is seen in a series of commercials like this particular one where he causes mayhem on city streets.
Whether creating potholes on paved roads, making cars crash into one another or filling the road with countless soccer ball props, Mala Suerte reminds the Hispanic market that bad luck is everywhere and that it is inevitable. The humorous and clever ad suggests that when unlucky situations occur, Allstate will always be there to fix them.
Mayhem-Causing Insurance Mascots
More Stats +/-
Eye-Opening Spanglish Commercials
Hispanic Fast Food Campaigns
Passionate Clothing Commercials
Cross-Cultural Beer Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.