The Wimpy and Engen Roadtrip commercial directed by Jason Fialkov captures multicultural South African people singing together in a fun adventure.
With the famous theme song ‘I’m so Excited’ by Trevor Lawrence and the Pointer Sisters, Fialkov creates an atmosphere that is totally energizing. Fialkov shoots each scene in a car from the front in and this brings a sort of unity to the scenes as each cultural group sings with excitement. From an old couple to drummer rock guys, Fialkov shows that the simple angled film technique combined with eclectic people is interesting and intriguing.
With production by Egg Films and conceptualization by ad agency Metropolitan Republic, highlights the power of multicultural unity through music in film.