The Rio 2016 Olympic logo will soon be all over the media, which is why the design of such imagery takes so much thought and careful development. The Olympic committee's own in-house creatives generated this spectacular graphic, telling the story of Brazil and unifying the entire plan for the branding of the next Summer Games.
The vivid colors symbolize the lush and varied vegetation of the great South American country, as well as the diversity of the people who live there. References to specific landscapes and landmarks can be singled out within the abstracted image, showing that this shape is more than a beautiful jumble of lines and vibrant hues. The loose and curling strokes are also intended to look like a friendly visual embrace, and these same curvatures can be found in the custom Rio 2016 Olympic typeface.