The Rio 2016 Olympic logo will soon be all over the media, which is why the design of such imagery takes so much thought and careful development. The Olympic committee's own in-house creatives generated this spectacular graphic, telling the story of Brazil and unifying the entire plan for the branding of the next Summer Games.
The vivid colors symbolize the lush and varied vegetation of the great South American country, as well as the diversity of the people who live there. References to specific landscapes and landmarks can be singled out within the abstracted image, showing that this shape is more than a beautiful jumble of lines and vibrant hues. The loose and curling strokes are also intended to look like a friendly visual embrace, and these same curvatures can be found in the custom Rio 2016 Olympic typeface.
What's Driving This Trend
- Colorful Logos
- Businesses could consider utilizing bold and vibrant colors in their logos to create strong visual identities and represent their brand values.
- Storytelling Branding
- Companies can create cohesive branding by developing logos and graphics that represent their culture and values, as well as telling a story to their audience.
- Abstract Graphics
- Designers can experiment with abstraction and minimalism in their graphic design to create unique and memorable logos and branding elements.
Who This Affects Most
- Graphic Design
- Graphic design firms can specialize in developing visual storytelling and abstract designs for their clients, helping them stand out in a crowded market.
- Marketing
- Marketing agencies can utilize storytelling and abstract design to create cohesive and engaging branding for their clients, helping them connect with their audience.
- Fashion
- Fashion brands can incorporate bold, colorful logos and branding, expressing their values and vision to their customers in a visually striking way.
