The Running Company campaign sends a couple of great messages. First of all, as the caption states, it encourages people to "run further." It inspires individuals to do that by showing runners of different ethnicities participating in a relay, effectively showing how far they actually ran. The second message is closely linked to the eclectic ethnicities portrayed in The Running Company campaign. The idea of different cultures working together is quite beautiful. It also shows that people of all walks of life could benefit from this company.
Created by Ogilvy, an ad agency based in Sydney, Australia, The Running Company campaign was art directed by Luke Chard with creative direction by Michael Raso and illustrations by Simon Gleeson.
Multicultural Relay Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Character-Copying Children Ads
Humorous Cheap Pizza Comparisons
Breakfast-Promoting Olympic Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.