Lululemon unveils the latest RUN collection that is set to launch for the summer season, focusing on apparel that is crafted for running purposes, as the namesake suggests. The designs are made to comfortably move around in, suitable for casual jogging to competitive running.
The color palette remains neutral for a minimal design language. Every single item has been tested in the brand's weather chamber to ensure comfort throughout different conditions in the warmer seasons - this includes rain, heat, and humidity. Talking about the capsule, the brand states that “Running has a way of unlocking feelings: motivation, calm, release; frustration, exhaustion, euphoria. With social distancing measures in place, outdoors running is perhaps one of the most popular physical activities.”
Image Credit: Lululemon
Key Themes Behind This Trend
- Summer Running-ready Sportswear
- Opportunity for athleisure brands to focus on sport-specific collections for summer weather conditions.
- Minimalistic Running Apparel
- Opportunity for apparel brands to embrace minimalistic designs for running collections.
- Weather-tested Running Gear
- Opportunity for brands to create weather-tested running gear to ensure comfort during different weather conditions.
Where This Applies
- Athleisure
- Athleisure brands can focus on creating sport-specific collections for running in warmer weather.
- Apparel
- Apparel brands can embrace minimalistic design language for running collections.
- Sportswear
- Sportswear brands can create weather-resistant running gear to ensure comfort during summer conditions.
