Ketchup is a versatile condiment, but these creations play up its sweeter side. The classic condiment is a summer staple for barbecues, but creatively packaging is giving ketchup a refreshing edge. Clever designs that make ketchup look like a cartoon bunny or a tub of ice cream are putting it ahead of the mustards and relishes on the picnic table.
Beyond being presented like an ice cream, the tomato-based sauce is being used to create deceptive dessert versions of hamburgers and hot dogs that are decadent and gourmet.
Ketchup is celebrated -- getting a spot of ketchup on a shirt isn't as fatal as a mustard stain, and there are several campaigns, fashion and jewelry pieces that positively play up this notion.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 9%
Freshness 8%
