Sir Kensington's Gourmet Scooping Ketchup is Tiny
References: sirkensingtons & lovelypackage
Sir Kensington’s Gourmet Scooping Ketchup has created a smaller version of the brand’s large scooping ketchup container.
The container has been dubbed the “next step” according to the company. The 1.5 ounce jars are almost exact replicas of the bigger bottles, with the exception of Sir Kensington’s face on them. The idea, according to the company, was to "create a compelling option for premium hotels, restaurants, and caterers to offer their customers in single-serve sizes. Though this exists in jams, jellies, and mustards, we simply didn’t think it existed with ketchup.”
Sir Kensington’s Gourmet Scooping Ketchup individual containers may signify a change in the world of ketchup packaging. Perhaps other ketchup brands will follow suit, changing the image of this delicious tomato condiment.
The container has been dubbed the “next step” according to the company. The 1.5 ounce jars are almost exact replicas of the bigger bottles, with the exception of Sir Kensington’s face on them. The idea, according to the company, was to "create a compelling option for premium hotels, restaurants, and caterers to offer their customers in single-serve sizes. Though this exists in jams, jellies, and mustards, we simply didn’t think it existed with ketchup.”
Sir Kensington’s Gourmet Scooping Ketchup individual containers may signify a change in the world of ketchup packaging. Perhaps other ketchup brands will follow suit, changing the image of this delicious tomato condiment.
Trend Themes
1. Miniature Condiment Containers - The trend of packaging condiments in miniature containers may extend to other brands and create new packaging options for premium hotels, restaurants, and caterers.
2. Single-serve Condiments - The trend of offering single-serve condiments in premium hotels, restaurants, and caterers may expand to other condiment categories beyond ketchup, such as mayonnaise, BBQ sauce, and salad dressings.
3. Premium Condiment Packaging - The trend of offering premium, high-quality condiments in visually appealing packaging that can be used as decorative accents on dining tables may increase in popularity for upscale dining establishments.
Industry Implications
1. Food and Beverage - The food and beverage industry may need to adapt to the growing demand for small, single-serve, and premium condiment packaging options in upscale dining establishments.
2. Hospitality - The hospitality industry may benefit from offering unique, visually appealing, and convenient condiment options in single-serve sizes to enhance the dining experience of guests in upscale hotels and restaurants.
3. Packaging - The packaging industry may find innovative solutions to create visually appealing miniature condiment containers that offer both functionality and aesthetic appeal for use in upscale dining establishments.
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