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74 Retro Branding Techniques

From Lovely Vintage Labelling to Old-Time Maritime Marketing

— November 21, 2013 — Marketing
While retailers are constantly competing against each other to have the most hip and modern products, these retro branding techniques are here to showcase that vintage designs can be a great way to stand out from other products.

The branding of a product can be one of the most influential parts of marketing it to potential consumers, and while most companies are looking to make their items look sleek and contemporary, these retro designs are more about paying tribute to products of the past. A great way to distinguish themselves from the more minimalist designs, these retro branding techniques are allowing consumers to appreciate how products were labelled and sold in the past.

From pinup-branded java to 50s-inspired designs, these retro branding techniques will definitely make an impression on shelves with their nostalgically old school themes.
4.9
Score
Popularity
Activity
Freshness
74
Retro Penny Matchbooks
Retro Penny Matchbooks
The Packaging for Benjo's Pennies is Wonderfully Chic and Counterintuitive
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73
Bad Breath Bankrolls
Bad Breath Bankrolls
Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
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72
Wind-Blown Animal Labels
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
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71
Flag Bearing Brews
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
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70
Retro Paper Bag Collections
Retro Paper Bag Collections
To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs
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69
Adventurous Vino Packaging
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
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68
Vintage Pre-Mixed Cocktails
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
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67
Pinup-Branded Java
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
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66
Fab Four Packaging
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
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65
Retro Guitar Accessories
Retro Guitar Accessories
DrNo Effects Creates Vintage Pedals with a Vibrant Retro Look
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64
Cinematic Showdown Branding
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
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63
Giant Gastronomic Condiments
Giant Gastronomic Condiments
Sir Kensington's Gourmet Scooping Ketchup is Fancy
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62
Broad Bottom Branding
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
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61
Bag Tag Booze Branding
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
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60
Glowing Goddess Branding
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
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59
Tattoo-Etched Tequila Bottles
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
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58
Discrete Drinking Sets
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
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57
Pomade Perfume Packaging
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
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56
Authentic Bavarian Branding
Authentic Bavarian Branding
Das Horn Packaging Refreshes Antique Graphics for an Iconic Image
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55
Retro Chip Branding
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
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54
Caffeinated Chalk Compositions
Caffeinated Chalk Compositions
Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts
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53
Pop Art Bottle Campaigns
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
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52
Moonshine-Inspired Hot Sauces
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
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51
Bold Floral Branding
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
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50
Retro Dairy Pot Branding
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
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49
Strapping Sailor Branding
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
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48
Aquatic Pin-Up Vino Branding
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
<
47
Vintage Pop Can Ads
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
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46
Vintage-Inspired Cereal Boxes
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
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45
Heirloom Champagne Releases
Heirloom Champagne Releases
Perrier-Jouet Celebrates its 200th Anniversary With the Bi-Centenaire
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44
Beard-Grooming Branding
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
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43
Overtly Masculine Advertising
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
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42
Retro-Inspired Egg Packaging
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
<
41
Brash Beer Branding
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
<
40
Candy Wrapper Cleansers
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
<
39
Vintage Patterened Vino
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
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38
Retro Frozen Treat Branding
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
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37
Retro Cartoon Beer
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
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36
Retro Baseball Branding
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
<
35
Minimalist Bonbon Bars
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
<
34
Milk Carton Gardens
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
<
33
Retro Pop Packaging
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
<
32
50s Bologna Branding
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
<
31
Antique Candy Containers
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
<
30
Lovely Vintage Labelling
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
<
29
Retro-Modern Beer Packaging
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
<
28
Vintage Luxury Sweets
Vintage Luxury Sweets
Chocolove Delivers Quality Chocolate in Sweet Wrapper
<
27
Vintage Hygiene Packaging
Vintage Hygiene Packaging
Claus Porto Still Makes Soaps Like The Old Times
<
26
Kitschy Illustrative Packaging
Kitschy Illustrative Packaging
The Dumpling Dynasty Brand Uses Vintage Asian Influences
<
25
Hand-Stamped Popcorn Bags
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
<
24
Bold Textual Branding
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
<
23
Optical Illusion Packaging
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
<
22
Retro California Vino Branding
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
<
21
Intriguing Icing Attire Branding
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
<
20
Playfully Retro Packaging
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
<
19
Patriotic Dairy Branding
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
<
18
Cursive Cabernet Branding
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
<
17
Apothecary Beauty Branding
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
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16
Sophisticated Pizza Packaging
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
<
15
Retrofied Chocolate Packaging
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
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14
Delectable Breakfast Branding
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
<
13
Personal Botanical Packaging
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
<
12
Doodled Dessert Branding
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
<
11
Old-Time Maritime Marketing
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
<
10
Corked Beer Branding
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
<
9
Retro Pet Products
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
<
8
Animated Bottle Branding
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
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7
Ornate Cosmetic Packaging
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
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6
Vibrant Patterned Packaging
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
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5
Vintage Shaver Branding
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
<
4
Prepared Gentlemanly Products
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
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3
Vintage Popsicle Packaging
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
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2
Exquisitely Sketched Branding
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
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1
Fresh Vintage Branding
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
<