McKinney creatives Scott Pridgen, Brian Murray and Scott Pridgen recently designed three new labels for Big Boss Brewing. The packaging channels retro typography and advertising with a mix of familiar icons from the worlds of gambling, kustom kulture, retro pin-ups and WWII aviation.
The three Big Boss Brewing beers in this latest edition are the High Roller India pale ale, the Blanco Diablo Belgian-style wit and the Harvest Time ale with spices. Each beer has a distinct color scheme -- red, silver and black, respectively -- and illustrated identity.
What I particularly love about this Big Boss Brewing branding design by McKinney is each label's ability to stand alone as a piece of art. I could easily see these labels printed and sold as posters.
Key Themes Behind This Trend
- Retro-modern Packaging
- There is a potential for more brands and products to adopt retro-modern packaging styles to attract nostalgic consumers.
- Illustrated Identities
- Fully-realized illustrated identities on packaging could become more popular as brands aim to stand out and create a unique experience for consumers.
- Mix of Familiar Icons
- The use of a mix of familiar icons from different cultures and time periods could become a trend in packaging design to create a sense of familiarity and comfort for consumers.
Where This Applies
- Craft Beer Industry
- The craft beer industry could benefit from adopting unique retro-modern packaging styles to differentiate themselves in a crowded market.
- Graphic Design Industry
- There is an opportunity for graphic design firms to specialize in creating fully-realized illustrated identities for brands across various industries.
- Consumer Goods Industry
- Various consumer goods industries, such as food and beverage, could incorporate a mix of familiar icons into their packaging to create a sense of nostalgia and comfort for consumers.
