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 Keynote Speaker

Marissa Brassfield

Ridiculously Efficient CEO
Articles
4,697
Views
60,010,000
Location
Los Angeles, CA
Member Since
Aug 2008
Marissa Brassfield is a productivity expert, high-performance author and communication efficiency specialist. She holds efficiency workshops to supercharge teams in large to medium-sized businesses.
What is unique that's not in your bio?
I can pitch (fastpitch softball) with both hands. I was a four-sport varsity athlete in high school. I'm left-handed, but do nearly everything (except write) right-handed. I shoot guns. My 18th birthday present from my parents (thanks, Mom and Dad!) was a .40 Sig Sauer P229 with a ton of silvertip hollow points. I love cars, especially fast European ones.
What's your favorite accomplishment?
Honestly, joining the editorial team of Trend Hunter. It's symbolized not just the standard goal of having a good job in my field of study, but embarking on an awesome career that meshes perfectly with my strengths, interests and personal goals. I'm living the dream!
How do you define cool?
Cool is something that's undiscovered, something that's a bit different from what everyone is doing. It's also the pursuit of interests or hobbies that are different and unexpected, without regard to how those interests are perceived by outsiders. Sometimes what I'd define as cool is uncool to the mainstream--that's the point.
What is your secret to uncovering trends?
I zero in on innovators who have the ability to dare to dream in ways that seem impossible or unfathomable and the fearlessness to pursue those dreams and bring them to fruition, if even just through a concept rendering. So many revolutionary inventions throughout history have at one point been dreams that seemed impossible or improbable, but they're here because of fearless innovators.
What do you enjoy most about Trend Hunter?
I like the way Trend Hunter feels like a true community, even though technically we're a virtual one. There's 23,000 of us from all over the world, all with different backgrounds and lifestyles and offline interests. It's neat to be able to connect with so many different types of people in a single day and all agree--or not--that something is awesome. I can't wait to meet as many of our writers as I can!
What is your favorite trend?
There are a ton, for some pretty diverse reasons. I'm interested in environmental issues in general, but I prefer positive, constructive solutions. I like Michael Barton's idea to take the floating junk in the Pacific Gyre and create a manmade island and habitat for wildlife. And Emily Cummins' solar-powered fridge for developing communities is a great example of simple and culturally valuable innovation. I am also a big fan of goof-proof gadgets that I can clean using products and appliances I already have, so I love the possibilities of the Seal Shield line that we saw at CES 2009. What GustOrganics is doing with their all-organic bar and restaurant is also spectacular. There's nothing like fresh, organic ingredients in a cocktail, and it's far easier in a dismal economic climate to cop out and buy syrupy store brands for mixers. I hope more restaurants take pride in their brand enough to make similar efforts towards purity and high-quality product. I also love that the lines are increasingly becoming blurred between automobiles and fashion. After all, isn't a supercar like the Lamborghini Murcielago one of the most opulent and grandiose accessories one could wear?
What are your tips for writing a juicy post?
Show readers why something is new, unique and innovative--and do so in the most concise way possible. Anyone can convince someone that something is cool in a page. But what about two paragraphs? This isn't always possible, but when it's done well, it's a pleasure to read for both casual readers and word nerds like me. It's also important to maintain a positive and inspiring angle. It's easy to spread negativity and gloom--just read the headlines of nearly any news source or tabloid. I'm interested in the bright possibilities of the future, and that comes out in the articles I like to edit.
How do you reset to be creative?
Champagne. And nature. I'm grateful to live in a part of the world where there is no shortage of good wine, perfect weather and plenty of places to go for a walk or have a picnic. Balancing my tech-savvy day with a heaping dose of nature is not only soul-fulfilling to me, but it also makes me appreciate both luxuries. I couldn't live without either!
What inspires or excites you?
The future. It's this big blank slate where anything is possible if you want it badly enough. That's thrilling.
Predict something awesome for 2020?
My wine estate with a sweet house that's fully outfitted with an intelligent wireless system, including a holographic videoconferencing center. Oh, and a classic car collection that includes my favorites from 1940-1969.
Undressed Headwear Lookbooks
Undressed Headwear Lookbooks
The Maison Michel Autumn/Winter 2011 Campaign With Sasha Pivovarova
Top model Sasha Pivovarova and Clemence Posy are the faces of the Maison Michel Autumn/Winter lookbook. The photo shoot for the campaign features a stunning array of runway-ready headwear that ranges from… MORE
Real-Life Cartoon Snacks
Real-Life Cartoon Snacks
Comedy Central and Frito-Lay Will Manufacture South Park Cheesy Poofs
Fans of Cartman, Kyle, Stan and Kenny will be pumped to learn that Comedy Central and Frito-Lay are teaming up to roll out 1.5 million bags of South Park Cheesy Poofs. If you'd rather not shell out the… MORE
Tropical Pop-Up Shops
Tropical Pop-Up Shops
Havaianas Mercado Store Brings Brazil to Los Angeles
The Havaianas Mercado pop-up shop in Los Angeles brings the best of Brazilian style to the City of Angels. Havaianas took over Space 15Twenty, transforming the 1,000-square-foot interior into a lush wonderland… MORE
Rustic Men's Streetwear
Rustic Men's Streetwear
The John Varvatos Spring 2012 Menswear Collection at Milan Fashion Week
The John Varvatos Spring 2012 menswear collection shown at Milan Fashion Week exhibited a handsome mix of rustic fabrics and rugged aesthetics made suitable for modern urban warriors. The line still took… MORE
Superimposed Stormtrooper Landscapes
Superimposed Stormtrooper Landscapes
These Ingrid Kool-Clarke Collages Fuse Nature & Nerdiness
These Stormtrooper landscapes are a side project of Ingrid Kool-Clarke, a graphic designer based in Glebe. Each circular image sports a composite landscape formed from several different nature shots and… MORE
Brain Slug Beanies
Brain Slug Beanies
The Futurama Cyclops Hat is Perfect for Feigning Heteronomy
Futurama fans will recognize this brain slug beanie immediately, but for those who are unaware, the Futurama Cyclops Hat by Full Circle Handmade is a toque modeled after a space parasite that attaches… MORE
Augmented Reality Dressing Rooms
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
We've seen several retail outlets try augmented reality dressing rooms -- most recently Topshop with its Kinect-based changing room -- but the KinectShop may be the one-stop solution that revolutionizes… MORE
Hidden Hillside Exhibition Halls
Hidden Hillside Exhibition Halls
The Moesgard Museum by Henning Larsen Architects Blends Right In
The Moesgard Museum in Arhus, Denmark is a stunning exhibition hall designed by Henning Larsen Architects. The architects created the museum to blend in almost seamlessly with the Skade hills; only a thin… MORE
Modern Gentlemanly Workwear
Modern Gentlemanly Workwear
Men's Vogue Turkey June 2011 Takes on Suits and Polos
Photographer Ersoy Alap and stylist Semih Gungor take on classic workwear and preppy menswear in this Men's Vogue Turkey June 2011 editorial. Model Johannes Rubsamen flaunts his well-muscled physique in… MORE
Matchy-Matchy Lookbooks
Matchy-Matchy Lookbooks
The Bally Resort 2012 Collection is Immaculately Coordinated
The Bally Resort 2012 collection places an intense emphasis on coordinated, complementary looks. Each outfit in the lookbook above matches from head to toe; model Aymeline Valade even sports flawless slicked-back… MORE
Cartoonish Sharpie Eyebrows
Cartoonish Sharpie Eyebrows
Lustful Gain in UCE Magazine Features an Avant-Garde Aesthetic
Lustful Gain in UCE Magazine is an unusually frenetic editorial that focuses on lust and all its manifestations in everyday people. Nine different creatives were tasked with interpreting how individuals… MORE
Baywatch Hunk Ice Cream
Baywatch Hunk Ice Cream
The Hoffsicle is a Raspberry-Flavored David Hasselhoff Popsicle
Don't hassle the Hoffsicle! This David Hasselhoff popsicle was recently created by Del Monte Iced Refreshments in honor of National Ice Cream month. The frozen treat is produced solely in Del Monte's Raspberry… MORE
Hypnotizing Burger Campaigns
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
The Burger King Whopperlust promo is offering DirecTV subscribers free Whopper coupons for staring at a commercial. The promo, which airs on DirecTV channel 111 all week long, requires viewers to watch… MORE
Ascetic Photo Shoots
Ascetic Photo Shoots
Hannah Holman Sports Spartan Fashion for Metal #24 Summer 2011
Model Hannah Holman exudes sensuality in this editorial for Metal #24 Summer 2011 despite not having the luxury of a lush background, opulent fashion or over-the-top hair and makeup. Photographer Eric… MORE
Club Kid Editorials
Club Kid Editorials
Rave in Vaga #2 Does the Hard-Partying Nightlife Scene Proud
Rave in Vaga #2 is the sort of editorial that'll make you think twice about heading to your neighborhood bar this weekend -- it's all about the crazy club scene. Photographer Michael Donovan captured model… MORE
Luxe Patchwork Menswear
Luxe Patchwork Menswear
The Dimitris Petrou Spring/Summer 2011 Collection Mixes Motley Textures
The Dimitris Petrou Spring/Summer 2011 line is awash in rich hues and unusual juxtapositions of fabric and texture. Take the outfits in the first image, for example: On the left, a standard midnight blue… MORE
Contrasting Color-Popping Fashion
Contrasting Color-Popping Fashion
Bold in 944 Magazine Features Vibrant Color-Blocked Outfits
Bold in 944 Magazine features redheaded model Connor Stanley and a female companion in bright fashion perfect for spring. Stylist Arturo Chavez opted for dapper yet contemporary clothing, including teal… MORE
Super-Saturated Celeb Shoots
Super-Saturated Celeb Shoots
Ewan McGregor Gets Poetic in BlackBook June/July 2011
The BlackBook June/July 2011 issue features a serene and somewhat poetic editorial featuring Ewan McGregor. Photographer Laurence Ellis captured McGregor in a quaint countryside setting. While most of… MORE
Swirling Sunset-Hued Fashion
Swirling Sunset-Hued Fashion
The Proenza Schouler Resort 2012 Collection Channels Desert Shades
The swirled patchwork pieces in the Proenza Schouler Resort 2012 channel the rusty hues of desert sunsets. Designers Lazaro Hernandez and Jack McCollough modernized the classic patchwork aesthetic with… MORE
Neon Candy Makeup
Neon Candy Makeup
Clash in Rouge Spring 2011 Shows Killer Vibrant Cosmetics
Models Ma Jing and Miao Bin Si rock neon candy-colored makeup for Clash in Rouge Spring 2011. The beauty editorial, which was captured by photographer Stockton Johnson, features the stunning duo with vibrant… MORE
Pantsless Pedestrian Photography
Pantsless Pedestrian Photography
The Leggy Charlotte Rouge Spring/Summer 2011 Campaign
Model Meggie is the face of the Charlotte Rouge Spring/Summer 2011 campaign photographed by Kontraktewicz Photography. This line is photographer Natalia Golebiowska's debut as a designer, and it's filled… MORE
Porcine Coffee Cups
Porcine Coffee Cups
The Pig Nose Mug Gives You a Snout Each Time You Sip
The Pig Nose Mug is a stealthy white coffee mug with the snout of an animal printed on its bottom end. The coffee cup comes in two other varieties -- beaver and gorilla -- in case porcine drinking vessels… MORE
Androgynous Angled Bobs
Androgynous Angled Bobs
Knuts About Yohji in Ponystep Magazine Spring/Summer 2011
Hannelore Knuts' hair finds nearly every angle possible for Knuts About Yohji in Ponystep Magazine Spring/Summer 2011. This editorial, which focuses on designer Yohji Yamamoto, includes styles from recent… MORE
Bohemian Rompers
Bohemian Rompers
The Anna Sui Resort 2012 Collection Features Fun Printed Casualwear
The Anna Sui Resort 2012 is filled with pieces that sport uplifting patterns, sheer fabric and a laid-back silhouette. Brunette model Jacquelyn Jablonski models the casual dresses and skirts with panache,… MORE
Regional Model Retrospectives
Regional Model Retrospectives
Top Ten in V Magazine Spain Honors Top Latina Supermodels
Top Ten in V Magazine Spain is all about bringing the Latin heat. The editorial, which was shot by photographer Sebastian Faena, focuses on the top 10 Latina models of the moment, including Elsa Benitez,… MORE
Extraterrestrial Editorials
Extraterrestrial Editorials
Like Wind I Go in Vestal Magazine June 2011 Heads to a Faraway World
Like Wind I Go in Vestal magazine June 2011 is an editorial that, thanks to some orange dust, expertly arranged red fabric and backlit smoke, looks as if it takes place in a faraway land. Photographer… MORE
Baseball-Themed Baked Goodies
Baseball-Themed Baked Goodies
Phillies Cupcakes by A Cupcake Wonderland Are for Diehard Fans
These adorable Phillies cupcakes were created by Philadelphia-based bakery A Cupcake Wonderland for a recent birthday party. They're adorned with the Phillies logo "P," baseball gear, and several iconic… MORE
Belted Blazers
Belted Blazers
The Digitaria Fall 2011 Lookbook Blends Menswear Staples With a Muted Palette
The Digitaria Fall 2011 lookbook shows off muted black and gray fashion from the Mind Over Matter collection. Photographer Yiorgros Mavropoulos captures model Aris Athan for the pictorial in an array of… MORE
Angelic Outdoor Editorials
Angelic Outdoor Editorials
Impossible Princess in Take Me Magazine #11 Shows Effortless Beauty
Model Marysia Mnich is a gorgeous ingenue for Impossible Princess in Take Me Magazine #11. Photographer Piotr Stoklosa captured the ivory-skinned model in a variety of white, ivory and cream fashion curated… MORE
Single-Shade Styles
Single-Shade Styles
The Bassike Spring/Summer 2011 Lookbook Bucks the Color-Blocking Theme
Last summer, we gave you a look at the Bassike Spring/Summer 2011 collection, and these just-released images of the lookbook for the line offer even more style inspiration. Designers Mary Lou Ryan and… MORE
Ravishing Summer Shoots
Ravishing Summer Shoots
Light of the Field for Fashion Gone Rogue is Sensual and Nature-Filled
Light of the Field for Fashion Gone Rogue is an absolutely show-stopping summer shoot featuring Vision LA model Katherine-Clark frolicking in a field. The brunette model plays up her come-hither stare… MORE
Retro-Modern Hipster Dandywear
Retro-Modern Hipster Dandywear
The U-NI-TY Fall 2011 Lookbook is a Blast from the Past
The U-NI-TY Fall 2011 lookbook is a blast from the past. Photographer Philipp Hohndorf captured bearded model Ferdi Sibbel in contemporary menswear that channels eras past. Stylist David Duval had an array… MORE
Underwear-Clad Clones
Underwear-Clad Clones
This Photo Shoot of Jeff Thomas by Juan Deleon Features Multiplied Models
This shoot of Jeff Thomas by Juan Deleon is an artistic editorial that takes place underneath an overpass next to a large body of water. Thomas models in pants, itty-bitty men's briefs, jeans and the occasional… MORE
Showoff Celeb Photography
Showoff Celeb Photography
Paz de la Huerta Flaunts Her Physique for Lovecat Magazine Summer 2011
Paz de la Huerta rings in the premiere Lovecat Magazine Summer 2011 issue right, posing for a scandalous nude shoot in which the Boardwalk Empire actress bares all for photographer Ellen von Unwerth's… MORE
Sullen Summer Shoots
Sullen Summer Shoots
Ashley Smith Vamps for Country Girl in Black Magazine #14
Ashley Smith is a brooding blonde babe for Country Girl in Black Magazine #14. Photographer Derek Kettela captures Smith in a lush outdoor setting wearing casual spring separates from Stella McCartney,… MORE
Iconic Retro Eyewear
Iconic Retro Eyewear
The DITA x Thom Browne Fall/Winter 2011 Collection Channels 50s Politicians
If you take a close look at the DITA x Thom Browne Fall/Winter 2011 eyewear collection, you might recognize cues from the specs iconic politicians, designers, artists and professors wore during the 40s,… MORE

Featured Ideas

App Store Auto Launches
App Store Auto Launches
2010 VW GTI Appeals to Apple Users With Real Racing GTI App
With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so… MORE
Entrepreneurial Chance Cards
Entrepreneurial Chance Cards
Janice Ducate eBay Ad Campaign Uses Monopoly & Scrabble Cues
This Janice Ducate eBay ad campaign takes cues from classic board games to entice entrepreneurs to head to eBay and get their businesses going. With posters that depict Chance cards, Scrabble pieces and… MORE
Transparent Tummies
Transparent Tummies
Khristian Mendoza's ‘Transparency' is a Clear View on Design
Khristian Mendoza’s ‘Transparency’ is a photo set meant to illustrate the importance of transparency in design by showing how effective and appealing it can be. It’s a fascinating concept, but I’m far… MORE
Brooding Gothic Shoots
Brooding Gothic Shoots
Charlotte Fische's 'Daniel Sorensen' Shoot Shows Dark Fashions
This dark photo shoot was styled by Charlotte Fische and features fashions by Daniel Sørensen. The overall campaign is incredibly gloomy; not only are the models wearing black and dark patterns, but the… MORE
Studded Skinny Pants
Studded Skinny Pants
Patrizia Pepe's Fall 2009 Collection Features Punk Seductress Style
Patrizia Pepe's Fall 2009 campaign features a hot hybrid of two fashion themes we've been seeing for autumn: Punk rock and sultry seductress. Masha Novoselova is the primary face of the campaign, and male… MORE
Half-Shaved Shoots
Half-Shaved Shoots
'How She Won the War' in Sportswear International #226 Drops Style Bombs
‘How She Won the War’ in Sportswear International #226 is an editorial that blends 80s half-shaved styles with military-inspired details. Model Alice Dellal sizzles—even while partially bald—in this Francesco… MORE
Commemorative Flash Mobs
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… MORE
Sci-Fi Scarecrows
Sci-Fi Scarecrows
Digital Scarecrow Emits Mild Shock Waves to Fend Off Intruders
PETA will have a field day with the Digital Scarecrow designed by KyungRyul Lim and Miyeon Kim. It features an ultrasonic wave deterrent to ward off animals and possesses a 16,529 square meter range. The… MORE
Special-Edition Sneakers
Special-Edition Sneakers
Converse Introduces Black Sabbath Shoes
To simultaneously honor the gods of heavy metal and commemorate the 100th anniversary of Converse shoes, the iconic shoe company will release three pairs of Black Sabbath-inspired shoes in time for the… MORE
Transformer Laptops
Transformer Laptops
MacBook Touch by Tommaso Gecchelin is a Notebook, Tablet & Desktop
Artists and graphic designers love to imagine what a next-gen Apple laptop would look like; of these concepts, the MacBook Touch by Tommaso Gecchelin is one of my favorites. Tommaso Gecchelin’s design… MORE
Guerrilla Jungle Shoots
Guerrilla Jungle Shoots
'Time for Army' by Antoni Szczupal is Absolutely Badass
Before I delve into 'Time for Army' by Antoni Szczupal, I have to commend the photographer's testicular fortitude for staring down the business end of a semiautomatic weapon for not one, but two harrowing… MORE
Dog-Walking Editorials
Dog-Walking Editorials
In 'Korperkunst' for Vogue Germany, Toni Garrn Rocks Big Bad Wolf Apparel
I just love the hunched-over position Toni Garrn takes in the first image of 'Korperkunst' for Vogue Germany. The editorial's title is translated into English as 'Body Art,' and it's clear that photographers… MORE
LEED-Certified Superstores
LEED-Certified Superstores
Barneys New York Expands Into Chicago's Fashion District
Barneys New York has planned to set the gold standard for ultra-green luxury boutiques with its upcoming LEED-certified Chicago location. The superstore will feature 7 floors and 90,000 feet of Barneys… MORE
Short Stories from Titles
Short Stories from Titles
The Sorted Books Project
The Sorted Books Project is one of those happy accidents that could only result from trial and error. It is a collection of stacked book titles, which are arranged such that their spines as a whole tell… MORE