In the supermarket, it's tough to see which fruits and vegetables have traveled the farthest; 'Meet the Food You Eat' is an interactive installation that will help clear up confusion about the environmental impact of the foods we like to eat.
'Meet the Food You Eat' is a project by three students at the Copenhagen Institute of Interaction Design, Adam Little, Siddharth Muthyala and Eilidh Dickson. It's a physical representation of the CO2 emissions that result from the transportation of food in a scale-like form.
Visitors to the installation select a product and place it on the scale. They then select tree-shaped weights to try to balance the scale out. The number of weights corresponds with the amount of actual trees needed to offset that particular product's CO2 emissions over the course of one year.