Designer Michael Young from Design Shanghai aims to connect creatives around Asia with his new beverage brand dubbed 'Beer Buddy.' The idea came as part of an in-house project to celebrate Michael Young's new design office in Shanghai.
The beer labels feature a scannable QR code to encourage guests at company events to scan and connect with other creatives through the company's website. Currently, the brand produces a range of different beers, all of which are named after music genres and boast colorful label artwork. Creatives can sip on a Rock and Roll wheat beer, a Cisco pilsner, and. Psychedelic IPA while connecting to like-minded people. Young anticipates adding seltzers to the collection as of this summer.
Image Credit: Dezeen
Key Themes Behind This Trend
- Qr-code Advertising
- QR code invitations and brand promotion can be revolutionized with creative and interactive QR codes on beer bottles and other products.
- Networking Beverages
- The concept of networking drinks can be elevated with unique beer flavors and connections through QR code invitations on beer bottles.
- Crossover Branding
- Collaborations between different industries, such as beverage and music, can lead to unique branding opportunities like beer bottles named after music genres.
Where This Applies
- Beverage Industry
- The beverage industry has the opportunity to innovate and differentiate themselves with creative flavors and interactive marketing through QR codes.
- Event Planning Industry
- Event planners can work with beverage brands to create unique networking opportunities with branded beer selections and QR code invitations on the bottles.
- Music Industry
- Music industry brands can collaborate with beverage brands to create unique crossovers, such as naming beer bottles after music genres to appeal to music lovers and creatives alike.
