DDH IPA: NOTES is a beer that's devoted to sharing a love of music and beer in an interactive way. As SingleCut Beersmiths' founder, Rich Buceta says, "NOTES isn't just a beer. It's a beer that'll actually teach you how to play guitar." The beer can includes a QR code that can be scanned to connect to a Notes AR filter for learning some of the most fundamental chords for rock music.
The unique design of the beer can is designed to look like the fretboard of a guitar, so that the can itself can be used for practicing the correct finger placement. Notably, the collector's packages include custom canisters and fully functional guitar picks.
The beer itself is said to share juicy notes of mango, white grapes and citrus.
What's Driving This Trend
- Interactive Beverage Packaging
- There is a potential for creating more interactive beverage packaging that involves connecting to AR filters for interactive learning.
- Combining Hobbies in Unique Products
- Innovative companies can create products that combine different hobbies in unique ways, like guitar lesson beer cans.
- Multifunctional Products for Learning
- Opportunities exist for developing products that serve multiple purposes, like the beer can that doubles as a guitar finger placement tool.
Who This Affects Most
- Alcoholic Beverages
- Beverage companies can create unique products that provide more than just drinking experience, like SingleCut Beersmiths' guitar lesson beer cans.
- Music Education
- There is a potential for creating more interactive and multi-functional music education products, like the Notes AR filter for fundamental guitar chords included in the guitar lesson beer cans.
- Collectible Products
- Companies can take advantage of the collector mindset and create packaging that is highly unique and useful, like SingleCut Beersmiths' fully-functional guitar picks included in the guitar lesson beer cans.
