BEERSCANS is an augmented reality beer can platform that helps brands create unique experiences for customers through product packaging. Created for the craft beer industry, BEERSCANS gives brands the ability to virtually link content to their packaging so that beer lovers can use a mobile device to launch a unique virtual experience.
Dave Chaffey, founding partner of BEERSCANS, paints the following picture: "Imagine looking at a beer can and noticing that it's slowly getting darker, all by itself. This is a can, just in front of you, almost black. And then all of a sudden, it lights up, and it's different - the surface of the can is playing a video, running 360o around the can, and it's from the brewers themselves."
Key Themes Behind This Trend
- Augmented Reality Packaging
- Incorporating augmented reality into product packaging for a unique customer experience presents an opportunity for disruptive innovation.
- Virtual Brand Experiences
- Building virtual experiences through product packaging creates an opportunity for brands to engage with consumers in innovative ways.
- Mobile-enabled Product Interactions
- Mobile devices can be used to enhance product interactions and create unique experiences that can disrupt traditional marketing strategies.
Where This Applies
- Alcohol
- Augmented reality product packaging in the alcohol industry can create opportunities for unique brand experiences and innovative marketing strategies.
- Consumer Goods
- Incorporating augmented reality into product packaging across a variety of consumer goods industries can provide innovative ways to interact with products and increase consumer engagement.
- Technology
- Developing technologies that facilitate mobile-enabled augmented reality experiences with product packaging presents a disruptive innovation opportunity for the technology industry.
