Coors works in collaboration with Huckberry on a new collection, breaching its way into the realm of fashion. The capsule features a retro theme with a lookbook that recalls an 80s catalog look. This is all a part of Coors' anniversary milestone of 150 years, preparing fans for all types of cookouts.
The capsule is led by a series of graphic tees detailed with the iconic logo. This is followed by a Guayabera shirt with four pockets that are perfect for holding one's beverage. To better prepare for the warmer season upon us, the collection also has some swim trunks that are accented with the Coors mountain emblem before being rounded out by caps and trucker hats.
Image Credit: Huckberry
Key Themes Behind This Trend
- Retro-themed Apparel
- Create apparel lines with a nostalgic 80s catalog look to tap into consumers' desire for vintage aesthetics.
- Branded Graphic Tees
- Collaborate with popular beverage brands to create graphic tees featuring iconic logos, appealing to fans and collectors.
- Functional Clothing
- Design clothing with functional features, like beverage pockets, that enhance the consumer experience and add extra value.
Where This Applies
- Fashion/apparel
- Fashion brands can partner with beverage companies to create unique and trendy apparel collections, expanding their product offerings.
- Beverage
- Beverage companies can branch into the fashion industry by collaborating with clothing brands, diversifying their revenue streams.
- Accessories
- Companies specializing in accessories can design caps and hats featuring beverage brand logos, catering to brand enthusiasts and collectors.
