Keystone Light and Realtree Debut a New Camo Collection
Grace Mahas — October 31, 2022 — Lifestyle
References: shop.keystonelight
Just in time for the hunting season, beloved beer brand Keystone Light and Realtree have joined forces to release a new camo collection. Realtree -- the popular hunting lifestyle brand -- boasts camouflage gear that has become the go-to choice for hunters and outdoor enthusiasts alike.
The camo collection includes shirts, hats, outerwear, a camping chair, and even a smoker – all in a custom Keystone Light camouflage pattern designed by Realtree. The gear is now available on Keystone Light’s new online store, with prices starting at $25.00. Consumers can also enter a sweepstakes contest for a chance to win merch via social or by scanning in-store advertising. More information is available online and in stores.
The camo collection includes shirts, hats, outerwear, a camping chair, and even a smoker – all in a custom Keystone Light camouflage pattern designed by Realtree. The gear is now available on Keystone Light’s new online store, with prices starting at $25.00. Consumers can also enter a sweepstakes contest for a chance to win merch via social or by scanning in-store advertising. More information is available online and in stores.
Trend Themes
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Camo Merchandise — Create exclusive merchandise in a camo pattern, partnering with a popular camo gear brand for increased reach.
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Outdoor-themed Giveaways — Leverage sweepstakes and social advertising to offer outdoor-themed giveaways and capture audience interest.
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Online Store Expansion — Expand product offerings and promotion via an online store with exclusive merchandise.
Industry Implications
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Beverage — Collaborate with complementary outdoor brands to develop beverage merchandise and experience packages for outdoor enthusiasts.
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Outdoor Gear — Partner with beverage brands to design custom outdoor gear collections for consumers seeking to combine passion for outdoor and leisure activities.
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E-commerce — Provide interactive customizing options for outdoor branded merchandise and home delivery options for enhanced customer experience.
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