American Outdoors launched its latest collection of drink coolers titled the 'Leopard Series.' These coolers were designed to offer adventurous consumers more style options. In particular, American Outdoors describes the series as "rugged and chic" and "designed to keep women looking fashionable during their adrenaline-filled excursions."
The Leopard Cooler is a backpack-style cooler with arm straps and a carrying handle to allow for customers to maneuver comfortably even while carrying it. The cooler itself is available in two trims; one black and one pink, with a leopard print base for both.
American Outdoors assures that the cooler is tear-resistant, water-repellent, and made from 1200 denier fabric, resulting in a high-quality feel and reliable durability across different environmental conditions. The Leopard Backpack retails for $196.90 USD and is available now from American Outdoors' website.
Image Credit: American Outdoors
Key Themes Behind This Trend
- Fashionable Outdoor Gear
- Design and produce outdoor gear that is both functional and fashionable.
- Printed Coolers
- Create printed coolers as a stylish accessory for outdoor enthusiasts.
- Backpack Coolers
- Develop backpack coolers as a convenient way to transport drinks outdoors.
Where This Applies
- Outdoor Retail
- Outdoor retailers can capitalize on the trend of fashionable and functional gear.
- Fashion Retail
- Fashion retailers can expand to include outdoor gear with a fashionable twist.
- Consumer Goods
- Companies producing consumer goods can release accessories that cater to the outdoor enthusiast demographic.
